4 October 2017 - Dr Agnese Vitali gave a keynote speech at the 'Momketing: new moms, new marketing' Conference in Milan.
The Momketing conference is organised for marketing and communication professionals, including researchers, journalists, students and bloggers to compare successful marketing tools and practices that are targeted at mothers and family.
Agnese, who is currently leading the 'Female-Breadwinner families in Europe' project with CPC, spoke about the changing role of women, and about the fact that advertising may be still targeting the idea of the traditional woman/mother - which is outdated.
Further information is available on the website.
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